Emails. But Make it Fashion.
Photography art direction for Everlane is a very collaborative process. I work with Producers, Copy, Marketing, and Site Merchandising in order to get the depth of information I need to concept the look & feel of a successful campaign.
New Brand, Who This?
Just Be is an up and coming beauty brand (shh!) that will be launching in South East Asia and the UK prior to the US and Canada. The company was born out of the need to provide proper colors for this market, and Madiha Chan, born and raised in Pakistan but now living in the United States, saw the opportunity to connect with the modernizing population of women. My role as a Photo Art Director is to see what’s been done, decide where we need to position ourselves visually, and launch the brand in Spring 2021 with this fresh take on beauty for a previously very conservative market.
Per My Email.
Here is a small smattering of other Photo Art Direction that I’ve created over the years - every client is different and requires different things, even down to the font!
